This PR campaign assignment relates to “style” in a capstone portfolio for my CMNS degree as I have demonstrated strategic and aesthetic balance in it. The campaign employs a unique and stylistic approach through vibrant visuals, curated hashtags (#5BeanMoments, #LocalLove), and narrative driven content like the “Day in the Life at 5Bean” video, which emphasizes storytelling to convey brand identity. The use of eco focused infographics and biodegradable cup showcases aligns the café’s sustainability ethos with a modern, eco conscious visual and messaging style. Platform specific tactics (Instagram Reels, TikTok) reflect a tailored stylistic adaptation to engage young professionals and students. Additionally, mixture of frameworks like the ROSTIR and PESO models highlights a structured, theory informed style in campaign planning. Collectively, these elements show my understanding in blending creative design, strategic messaging, and audience focused storytelling, essential factors of stylistic competence in professional communication.